Struggling to Get Noticed as a New Government Contractor?

Struggling to Get Noticed as a New Government Contractor?

Here’s Why That Happens—and How FedView Can Change Everything

Breaking into the federal marketplace as a new government contractor can feel like showing up to a massive party… where no one knows your name and everyone’s speaking a slightly different language.

You’ve done the research, registered in SAM.gov, maybe even landed a DUNS or UEI number. But then what?

Where are the opportunities?

How do buyers find you?

Are you even showing up when they search?

If you’re asking yourself questions like these, you’re not alone.

The truth is, many new government contractors struggle not because they don’t have great products or services—but because they aren’t visible, aligned, or trusted by the right people.

And that’s exactly the problem FedView was built to solve.

Let’s Talk About the Real Struggles New Contractors Face

Getting started in government contracting is exciting—but it can also be overwhelming and full of dead ends. Here are some of the most common (and frustrating) pain points new contractors face:

You’re Registered in SAM.gov, But Nothing’s Happening

You completed your SAM registration. Maybe you even optimized it yourself or with some help. But after all that effort… crickets.

No calls. No emails. No invitations to bid. It feels like you’ve checked all the boxes, but nothing is moving forward.

This is one of the most common frustrations we hear.

The reality?

Most SAM profiles are missing key information—or worse, they’re misaligned. And government buyers won’t go digging through incomplete or confusing profiles. They’ll just move on to the next one.

You Don’t Have a Capability Statement (Or You’re Not Sure What One Is)

A capability statement is essentially your government résumé. It’s what buyers use to quickly determine whether your business is credible, experienced, and capable of fulfilling a contract.

If you don’t have one—or you’ve thrown something together without knowing the government’s preferred format—you’re likely missing out on critical opportunities to impress buyers and contracting officers.

Your Website Isn’t Speaking to Government Buyers

Most small businesses already have a website. But here’s the thing:
Government buyers look for very specific information.

If your site doesn’t mention your core capabilities, past performance, NAICS codes, or contracting certifications… it could be sending the wrong message.

Worse yet, if your website looks outdated or unprofessional, it can hurt your credibility before you even get a chance to connect.

You’re Not Sure Who to Market To (Or How)

Let’s say you have all your marketing materials ready to go—but now you’re stuck. Who do you send them to?

If you don’t have access to up-to-date buyer contacts and you’re not actively marketing to the right agencies or procurement officers, your visibility efforts can fall flat.

Building relationships in this space takes time—and starting off with no direction makes it harder than it needs to be.

You Feel Like You’re Spinning Your Wheels

This is the big one. For new contractors, the learning curve can be steep. And with each week that passes without movement, the doubts creep in.

“Are we doing something wrong?”

“Are we even on the radar?”

“Is this really going to work for us?”

You’re not imagining things—visibility gaps and misalignment are often the hidden roadblocks that stall new contractors before they ever get a chance to compete.

That’s why we created FedView—to help you avoid all of this.

Meet FedView™: Built to Help New Contractors Get Seen and Trusted

FedView is a complete visibility and alignment bundle for government contractors.

It was specifically designed to solve the biggest pain points new contractors face—by making sure you’re showing up in the right places, with the right message, to the right people.

Here’s what makes FedView such a game-changer:

SAM & DSBS Profile Optimization

Your Federal Foundation—Done Right

We don’t just register you in SAM and DSBS—we optimize your profiles to ensure they’re:

  • Fully aligned
  • Free of errors
  • Keyword-optimized for your services
  • Highlighting what buyers care most about

Plus, your business receives the FedBiz Access SAM Certified Badge, a trust-building symbol that buyers instantly recognize.

Why this matters: Most buyers will Google your company name + “SAM” before ever reaching out. If they find an outdated, empty, or inconsistent profile, it can derail potential opportunities before they begin.

Capability Statement + Company Snapshot Video

Make a Great First Impression—Fast

Your capability statement is your golden ticket to getting noticed by government buyers. Our team creates a custom, professionally designed document that:

  • Follows the government’s preferred format
  • Highlights your core capabilities, differentiators, and past performance
  • Positions your business with confidence and clarity

And because a picture is worth a thousand words, we also include a Company Snapshot Video—a short, compelling visual that tells your story in a way that sticks.

Why this matters: Buyers are busy. When they scan your statement or watch your video, they’ll instantly know whether you’re serious—or just winging it.

5-Page Showcase Plus Website

Look the Part Online

A great website builds trust. A bad one can cost you the contract.

We build a modern, mobile-friendly five-page website tailored for government buyers. It includes:

  • Home
  • Services
  • About Us
  • Contact
  • Government Contracting Page (with your NAICS codes, capabilities, and Capability Statement download)

The site is SEO-optimized, U.S.-hosted, and fully supported with ongoing updates included.

Why this matters: Buyers do their homework. If they can’t quickly find the information they need—or if your site doesn’t reflect professionalism—they’ll move on.

Federal Connections Package

Get in Front of the Right People

Visibility is only valuable if it reaches the right audience. With the Federal Connections Package, we help you:

  • Identify real buyers who purchase in your NAICS
  • Send a direct, personalized introduction email on your behalf
  • Receive a downloadable list of those buyers with full contact info
  • Gain coaching materials to follow up effectively

Why this matters: Getting on the radar of the right contracting officers can take months—unless you’re proactive. This jumpstarts the process and gets your business in front of real decision-makers from day one.

Why FedView Works for New Contractors

FedView works because it solves real problems in a strategic, connected way. Instead of offering one-off services, we’ve bundled together the tools that matter most for early success:

  • You’re visible in the systems buyers use
  • You’re presented professionally with aligned messaging
  • You’re connected to the right people who need what you offer

And perhaps most importantly—you have confidence.
Because when everything is aligned, it shows. Buyers notice. And they respond.

Getting Started Doesn’t Have to Be Hard

If you’ve ever thought:

  • “I don’t know where to start.”
  • “I feel like I’m invisible in this space.”
  • “We need to look more professional before reaching out.”

FedView was made for you.

It’s your foundation. Your launchpad. Your shortcut to building buyer trust and making real progress in the federal marketplace.

Let’s Make Sure You’re Seen—for All the Right Reasons

You’ve done the hard part: deciding to go after government contracts. Now it’s time to make sure buyers see your business the way you want them to.

FedView helps you control that narrative—from your SAM profile to your website to your buyer outreach.

And when buyers feel confident in your business, they award contracts.

👉🏽 Click Here to Learn More About the FedView Package

Or give us a call at (844) 628-8914 to speak with a FedBiz Specialist.

We’re happy to answer your questions and walk you through what FedView can do for your business.

For over 24 years, FedBiz Access has been the trusted partner for businesses navigating the government marketplace. We’ve helped our clients secure over $36 billion in awarded contracts, and we’re proud to help new contractors take those crucial first steps—with clarity, strategy, and confidence.

Get FedView. Get Noticed. Win More.