Kickstart FY2025 With These Government Contracting Success Strategies

As we dive into FY2025, government contractors have a unique opportunity to hit the ground running and position themselves for a more successful year in the government marketplace. In this article, we’ll cover key strategies for FY2025 that will improve your visibility, competitiveness, and chances of winning contracts.

FY2025 is Here…

The start of a new fiscal year brings new opportunities. Government agencies receive fresh budgets and ramp up efforts to fulfill their procurement needs. Whether you’re an experienced contractor or just entering the government marketplace, the beginning of FY2025 is an ideal time to evaluate your strategy, refine your approach, and take actionable steps to position your business for success.

But what should you focus on to stand out in a crowded field? Here are the top areas to prioritize.

1. Focus on Your Dynamic Small Business Search (DSBS) Profile

Many contractors believe that a well-designed capability statement is their golden ticket to landing contracts. However, in reality, federal buyers often rely on the Dynamic Small Business Search (DSBS) tool to find potential contractors. Optimizing your DSBS profile should be your first focus for FY2025.

Why DSBS Optimization Matters

DSBS is a critical tool used by contracting officers to identify small businesses under specific NAICS codes and socioeconomic categories. If your profile is incomplete or lacks key details, you risk being overlooked when buyers conduct market research.

Key elements to focus on include:

• Accurate NAICS Codes: Ensure your profile lists all applicable NAICS codes. This increases your chances of being found by contracting officers looking for businesses in your industry.
• Socioeconomic Status: Include all certifications you qualify for, such as Women-Owned Small Business or Service-Disabled Veteran-Owned Small Business, as these can give you a competitive edge.
• Capabilities Narrative: Your narrative should clearly communicate your business’s core strengths and offerings, differentiating you from competitors.

Need help optimizing your DSBS profile? FedBiz Access ensures your DSBS and SAM.gov registrations are aligned, competitive, and visible. We can help you stand out where it matters most.

2. Elevate Your Website as a Government Contracting Tool

Your website plays a significant role in how potential government buyers perceive your business. Contracting officers are increasingly using websites to conduct additional research on potential contractors. A polished and professional website can showcase your capabilities and create a positive first impression.

How to Optimize Your Website for Government Buyers

• Create a Government-Specific Landing Page: This page should contain essential information for government buyers, including your capability statement, NAICS codes, and DUNS (or Unique Entity ID). Highlight your past performance, core competencies, and certifications.
• Design and Usability: A professional, user-friendly design shows that you are serious about your business. The design should be clean, with clear navigation and easy access to key information.
• Contact Information: Make it easy for government buyers to get in touch with you. Display your contact details prominently on every page, particularly on your government landing page.

FedBiz Access offers affordable Showcase and Showcase Plus websites that are tailored for government contractors. These websites include dedicated government landing pages, making sure that your business is well-positioned to attract federal buyers at the start of FY2025.

3. Refresh Your Capability Statement for FY2025

While DSBS profiles and websites are essential, having a well-crafted capability statement still plays an important role. However, sending out generic capability statements without a clear strategy is unlikely to get you noticed. Contracting officers receive countless capability statements, and many of them go unopened. To make an impact in FY2025, your capability statement needs to be concise, relevant, and customized to the agency or opportunity you’re targeting.

What Makes a Great Capability Statement?

Your capability statement should focus on:

• Core Competencies: Clearly define what your business does best. This section should be succinct and directly relevant to the agency’s needs.
• Differentiators: What makes your business stand out? This section should clearly outline what sets you apart from competitors, whether it’s your experience, expertise, or unique approach.
• Past Performance: Highlight successful contracts you’ve completed, particularly for government agencies, to demonstrate your ability to deliver.

Your capability statement should align with the information in your DSBS profile and website to provide a consistent message. If you need assistance in crafting a winning capability statement, FedBiz Access specializes in creating capability statements in the preferred government format, and we can include features like a company snapshot video to further enhance your appeal.

4. Set Up Your FY2025 Marketing and Direct Outreach Plan

As FY2025 kicks off, it’s a perfect time to develop or refresh your marketing and direct outreach strategy. Even with an optimized DSBS profile, polished website, and strong capability statement, federal buyers may not know who you are unless you actively market your business.

Building a Direct Marketing Strategy for FY2025

• Targeted Email Campaigns: Create personalized emails tailored to specific contracting officers or agencies, introducing your business and how your products or services meet their needs. Always include a link to your website and your DSBS profile.
• Capability Statement Follow-Up: After an initial introduction, your capability statement can serve as a follow-up to further solidify your presence.
• Follow-Up Calls: After sending an introductory email, a follow-up phone call can significantly increase your chances of making a lasting impression.

FedBiz Access offers the Federal Connections Package, which helps businesses with direct marketing and outreach to government buyers. Our team has over 23 years of experience in connecting businesses with federal decision-makers, and we can help you kick off FY2025 with a solid marketing plan.

5. Focus on Your Long-Term Market Research Strategy

FY2025 is the time to dive deep into market research to better understand which agencies are buying what you’re selling, who your competitors are, and where the most lucrative opportunities exist. Ongoing market research will keep you informed and ahead of your competitors throughout the year.

How to Use Market Research Effectively

• Identify Opportunities: Research which government agencies are most likely to need your products or services in FY2025.
• Study Competitors: Understand who your main competitors are in the government marketplace. What are they doing that you’re not? What can you learn from their strategies?
• Find Upcoming Opportunities: Look for upcoming procurements that align with your capabilities and start preparing your proposals early.

FedBiz Access offers comprehensive market research services that provide contractors with the insights they need to succeed. Whether you’re looking to explore upcoming opportunities or gain a better understanding of buyer behavior, our team is ready to support your market research efforts in FY2025.

6. Build Long-Term Relationships with Contracting Officers

One of the most overlooked aspects of government contracting is relationship-building. A strong relationship with contracting officers can often be the key to winning contracts, as trust and familiarity are invaluable in the procurement process.

How to Build Relationships with Contracting Officers

• Stay in Touch: Regular follow-up emails and phone calls can keep your business top of mind when contracting officers are looking for vendors.
• Provide Value: Don’t just reach out when you need something. Share useful information, such as updates on your business, relevant news in your industry, or new products or services you’re offering.
• Attend Industry Events: Take advantage of industry-specific events, webinars, and networking opportunities. These events provide an opportunity to meet contracting officers and other key players in person.

FedBiz Access has spent over two decades helping businesses build relationships with federal buyers through strategic marketing and outreach efforts. We can help you develop a long-term relationship-building strategy that will support your success not just in FY2025, but for years to come.

Closing Thoughts: Focus in FY2025

FY2025 marks a fresh start for government contractors, filled with new opportunities and challenges. To thrive in this competitive environment, contractors should focus on optimizing their DSBS profile, refining their website, creating an impactful capability statement, and developing long-term relationships with government buyers. Additionally, an ongoing commitment to market research and a well-planned outreach strategy will give your business a strong foundation to succeed throughout the year.

FedBiz Access has been a leading government business development firm for over 23 years, helping businesses of all sizes succeed in the government marketplace. Our clients have been awarded over $35.8 billion in contracts, and we’re ready to help you make FY2025 your best year yet. Schedule a complimentary consultation with one of our FedBiz Specialists to get started.