FedBiz’5 Podcast | Episode 33: Your Capability Statement Makes a Difference

Your Capability Statement Makes a Difference

A professional Capability Statement is your ‘Government Resume’ and a powerful tool you can use to make a great first impression.

In this episode we are discussing the importance of your Capability Statement. It should be a concise, aesthetically pleasing, one-page document that speaks to your business’s competencies.

Its purpose is to provide specific information that will convince potential customers in government agencies and at prime contractors to do business with you. When written well, a Capability Statement will help differentiate your business from others.

A quality Capability Statement is your opportunity to make a positive and lasting first impression. It should be informative and some pictures or graphics to add a little bit of a ‘Wow’ factor.

It should tell the viewer that your business is competent, committed, and competitive in your market. Bottom line, your business is the better choice.

While your Capability Statement is primarily designed for government buyers, it is equally effective in any business-to-business settings. For example, small businesses who may be looking to subcontract with larger prime contractors or looking to partner with other small businesses. It is even beneficial to use with commercial clients, so they better understand your capabilities.

Your goal is to develop a relationship with contracting officials and have them keep your Capability Statement on file, typically organized by category. Then whenever need arises for a particular type of business, for example IT services, or call center, or general contractors, or even specialty contractors, government buyers can pull up their files to search for a firm or firms that perform the services and/or provided the products needed.

This is especially used for micro-purchases (under $10,000), and under the Simplified Acquisition Procedures for awards up to $250,000 that are set-aside for small businesses.

A professionally developed Capability Statement is a powerful tool to make a great first impression. You can use it as an email attachment, link it on your website, or use it as part of a presentation at a meeting or conference.

You really want to get your Capability Statement into as many hands as possible, because you never know when it hits the right person’s inbox or will reach the right set of hands that will result in the formation of a new relationship. And ultimately, one of many contracts that should come your way.

The key to government contracting is connections. Government buyers purchase from businesses that they know, they have their Capability Statement on file, and experience proves they can be a reliable source.

FedBiz Access (“FedBiz”) has a fulfillment team that takes the time to understand your business and ask questions to ensure you have a solid engagement plan. 

FedBiz offers proprietary marketing packages to targeted buyers in the federal government with its Federal Connections Package, and on the state, local, and education market with its Local Connections Package.

FedBiz is a leading government contracting business development and marketing firm that offers research and engagement strategy coaching, registrations, set-aside certifications, and GSA Schedules. FedBiz has over 22 years of experience working with thousands of companies worldwide to help them win over $35.7 billion in awards. From registration to award, FedBiz helps businesses succeed in the government marketplace. Schedule a call today with a FedBiz Access procurement specialist.