Name: FedBiz Access
Address: 11300 Dr Martin Luther King Jr St N., St. Petersburg, FL, 33716, US
Telephone: (888) 299-4498

What is an Engagement Strategy? Part 1

Welcome to our podcast FedBiz’5, where you get informed, get connected and get results. In our last episode we discussed what goes into a Capability Statement.

In this episode we are discussing the importance of an Engagement Strategy, and the value of coaching in preparation for speaking with contracting officials.

Engagement strategy or “Coaching” is one-on-one consultation with our client to help further their efforts to form relationships with government buyers. It is all about preplanning and preparation.

In an engagement strategy session, clients learn how to get in front of and make the most of the time spent with the contracting official. It is the “how to” approach and reach out to government buyers.

The first step is to have a complete and optimized registration in both SAM and DSBS.

Secondarily, a professionally prepared and aesthetically appealing Capability Statement serves as your government calling card or resume.

Next, we teach clients how to identify their buyers. Who buys what you sell? Then set a plan to reach out to these buyers through marketing. This is similar to how businesses market to their commercial clients, but with government buyers there can be more layers to peel back.

Identifying government buyers takes research. In addition to the research, once you have identified who your buyers are, it is important for you to tailor your dialogue, tailor your capability statement, and tailor your whole message to that specific buyer in their specific agency.

By tailoring your approach, you want to address what they buy and how they buy. Through preparation, you can look at the trends in government buyers’ historical spending and when their current contracts come up for renewal.

FedBiz Access offers Engagement Strategy sessions, as well as marketing packages to targeted buyers in the federal government with its Federal Connections Package and on the state, local, and education market with its Local Connections Package. In addition, FedBiz offers an online database of buyers, solicitations, and expiring contracts through its Market Intel subscription.

This podcast is sponsored by FedBiz Access – https://fedbizaccess.com. For government contracting made simple, call (888) 299-4498.