And How To Win When Contracting Officers Are Busier Than Ever

There’s a quiet shift happening across the federal contracting space—and if you’re a business looking to win awards, it’s time to pay attention.

Under recent administrative changes, contracting officers (COs) are taking on more responsibilities than ever before. The result? A bottleneck of activity that’s leaving little room for error, delay, or guesswork when it comes to evaluating potential vendors.

Simply put: if your business isn’t visible, polished, and credible at a glance—you’re not making the shortlist.

And that’s why visibility in the government marketplace has gone from important… to absolutely essential.

In this article, we’ll break down what’s changing inside federal procurement offices, what it means for small and mid-sized businesses trying to compete, and how you can stand out, get noticed, and get awarded in today’s fast-moving environment.

The Visibility Problem: Why You Might Be Invisible to Buyers (Even If You’re Registered)

Every year, tens of thousands of businesses register in SAM.gov hoping to sell their products and services to the federal government.

And yet, according to data from the U.S. Government Accountability Office (GAO) and industry watchdogs like the Professional Services Council, contracting officers are often tasked with managing dozens to hundreds of active solicitations at once.

That means they’re skimming through mountains of vendor profiles, outdated websites, and capability statements that are often missing critical details—or worse, poorly written and forgettable.

It’s not that your company isn’t qualified.
It’s that you’re not being seen—or not being trusted—at first glance.

What’s Driving This Shift in Federal Procurement?

While federal spending remains strong—especially in areas like infrastructure, cybersecurity, IT modernization, and defense—the operational side of procurement is feeling the squeeze.

Several key trends are driving the increased burden on contracting officers:

1. Retirements and Staffing Gaps

Many experienced COs have retired over the past few years, and government agencies have struggled to backfill positions fast enough. As a result, those still in place are stretched thin.

2. Executive Orders and Reform Mandates

Recent executive orders aimed at increasing small business participation and improving procurement efficiency (such as Executive Order 14192) have added complexity to the acquisition process. COs are required to balance socioeconomic goals, cybersecurity compliance, and environmental mandates—all while still awarding contracts.

3. Accelerated Spending Cycles

As year-end deadlines and budget expiration windows tighten, contracting officers are under pressure to spend remaining funds quickly and compliantly. This makes them less likely to spend time researching vendors that don’t immediately inspire confidence.

The bottom line?
COs are overworked, under-resourced, and in need of easy decisions.
And businesses that show up clean, complete, and credible make their jobs easier—which gives those businesses a serious advantage.

Visibility: The New Competitive Edge in Government Contracting

Here’s what visibility looks like in today’s marketplace:

A fully optimized SAM and DSBS profile that’s searchable, accurate, and aligned
A professional Capability Statement that follows the government’s preferred format
A credible, modern website that tells your story and showcases your capabilities
A proactive approach to getting in front of the right contracting officers

If you’re missing even one of these elements, you’re likely being passed over for competitors who do have them.

In a world where COs have less time and more options, the businesses that win contracts are the ones that show up looking ready to do business—without requiring extra effort to understand what they do.

That’s exactly what FedView™ was built to deliver.

Introducing FedView™: The Visibility Bundle That Drives Awards

At FedBiz Access, we’ve spent more than 24 years helping businesses break into—and scale within—the federal marketplace. We’ve seen every visibility mistake in the book, and we’ve spent years refining the solution.

FedView™ is our answer to the modern visibility problem.
It’s a comprehensive, done-for-you bundle designed to ensure that when contracting officers come across your business, they take notice—and feel confident moving forward.

Here’s what’s included in FedView, and why each part matters:

SAM & DSBS Profile Optimization

Be seen in the systems that matter.

Most buyers start their search in SAM.gov or the Dynamic Small Business Search (DSBS) database. But here’s the problem: the majority of profiles are incomplete, out of date, or misaligned with what buyers are actually looking for.

With FedView, our experts:

Review and professionally optimize your SAM and DSBS entries
Ensure alignment with your NAICS codes, keywords, and core competencies
Eliminate errors that could cost you visibility or credibility
Add the FedBiz Access SAM Certified Badge, giving buyers added trust

Whether you’re new to the space or have an existing profile, we make sure you’re searchable, discoverable, and aligned with today’s best practices.

Capability Statement + Company Snapshot Video

Make the shortlist in 30 seconds or less.

Buyers don’t have time to piece together your story from a cluttered website or outdated PDFs. Your capability statement is your federal résumé—and it needs to hit all the right notes.

FedView includes:

A professional, customized Capability Statement in the preferred federal format
Content written to showcase your differentiators, past performance, and value
A visually polished layout designed to stand out and impress
A short, high-impact Company Snapshot Video that tells your story at a glance

Whether they read or watch, buyers walk away with a clear picture of who you are—and why they should engage with you.

5-Page Showcase Plus Website

Your online presence, built for government buyers.

Contracting officers will Google your business. If your website isn’t built with them in mind, they might leave with the wrong impression—or none at all.

We build a 5-page, mobile-friendly, SEO-optimized website that includes:

Home
Services
About Us
Contact
Government Contracting Page (with Capability Statement download, NAICS codes, and differentiators)

It’s clean. It’s credible. It’s designed specifically to support your contracting goals—and built for how procurement officers browse and evaluate businesses today.

Federal Connections Package

Get seen by the right buyers, faster.

Even with perfect visibility, if no one knows you’re out there, you’re still invisible.

With FedView’s Federal Connections Package, we take proactive steps to introduce your business to key decision-makers. You’ll receive:

A one-time direct email send to targeted contracting officers who purchase what you sell
A downloadable list of those buyers for follow-up and future outreach
Coaching materials to help you connect, build rapport, and follow up effectively

It’s a smart way to jumpstart your outreach, build early relationships, and get on the radar of the people who matter most.

The FedView Difference: Why It Works

FedView isn’t just a checklist of tasks—it’s a strategic alignment of your business’s public-facing presence. From profile to website to outreach, everything works together to build trust and eliminate friction in the decision-making process.

And that’s exactly what today’s contracting officers need.

When they’re under pressure, short on time, and expected to award contracts to qualified small businesses, they don’t want to dig for details. They want clear, credible businesses they can say “yes” to with confidence.

FedView helps you become that business.

Built for New Contractors, Growing Businesses, and Everyone in Between

Whether you’re brand new to government contracting or you’ve already submitted a few bids without results, FedView is designed to help you:

Build a strong foundation
Accelerate trust with buyers
Stand out from the crowd
Get in front of decision-makers
Position your business for long-term success

And with support from the FedBiz Access team, you’re never on your own. We walk you through each step, provide guidance, and handle the heavy lifting so you can focus on what you do best—running your business.

Ready to Be Seen?

If you’re tired of wondering why no one is reaching out…
If you’ve felt invisible in the marketplace…
If you’re ready to look like the qualified, professional business you truly are…

FedView™ was built for you.

This is your opportunity to get aligned, get polished, and get noticed by the people who award contracts—at the exact moment when visibility matters most.

Call a FedBiz Specialist today to learn more about FedView: (844) 628-8914

Or schedule your complimentary consultation at your convenience.

FedBiz Access has helped businesses of all sizes succeed in the government marketplace for over 24 years, supporting more than $36 billion in awarded contracts across every major sector. From registrations to visibility to outreach—we’re your trusted partner in federal business development.

Get FedView. Get Noticed. Win More.

Why Visibility Is Everything in Today’s Government Marketplace