If you are new to government contracting, the phrase “small business set-aside” can sound technical, complicated, and maybe a little intimidating.
It is actually much simpler than it sounds.
A set-aside is when the government limits competition for a contract to a certain category of small businesses instead of opening it up to every company in the market. That matters because it can dramatically reduce the number of competitors you face and improve your odds of winning. SBA explains that contracting officers use set-asides and sole-source tools to help agencies meet small business contracting goals, and agencies also use socioeconomic categories to narrow competition even further.
For a small business owner, that changes the conversation from “How do I beat every large and small company out there?” to “How do I position my business to compete in the right lane?” That is why certifications matter. They are not just paperwork. They are market access tools. They help buyers identify qualified firms during market research, and they can make your business eligible for contracts that other companies cannot even pursue.
What set-asides really mean
Think of set-asides as controlled competition.
A federal buyer may know that an upcoming requirement can be performed by small businesses. Instead of issuing it as full and open competition, the buyer may reserve it for small businesses generally, or for a narrower category such as 8(a), HUBZone, WOSB, or SDVOSB. In practical terms, that means your certification can materially change who you compete against, how many bids the government expects to receive, and whether you are even visible when a buyer is doing pre-solicitation market research.
That is the strategic value many first-time contractors miss.
Certification does not guarantee an award. But it can absolutely improve your position. It can put you into searches buyers actually run. It can help justify a set-aside decision. It can make you more attractive to prime contractors looking for qualified partners. And in some cases, it can open the door to sole-source opportunities that do not exist for non-certified firms.
The four set-aside programs most small businesses should understand
8(a)
The 8(a) Business Development Program is designed for small businesses owned and controlled by socially and economically disadvantaged U.S. citizens. SBA says the core qualifications include being a small business, not having previously participated in the program, being at least 51% owned and controlled by socially and economically disadvantaged U.S. citizens, meeting financial thresholds, demonstrating good character, and generally showing potential for success, such as two years in business.
This program is often the most misunderstood because it is more than a label. It is a formal SBA business development program, not just a box you check. It can offer access to 8(a) set-aside and sole-source opportunities, and once a requirement has been accepted into the 8(a) program, SBA plays an ongoing role in administration. That makes 8(a) powerful, but it also means the application and compliance expectations are more involved than some other certifications.
Who is it best for? Businesses that clearly meet the disadvantage and ownership requirements, want a long-term federal growth path, and are ready to treat certification as a strategic growth platform rather than a one-time credential. If your company is serious about building past performance and relationships in the federal market, 8(a) can be a major differentiator.
HUBZone
The HUBZone Program is built to encourage economic development in historically underutilized business zones. SBA’s eligibility framework centers on the location of your principal office and the residency of your employees, including the well-known requirement that at least 35% of employees live in a HUBZone. SBA also provides a HUBZone map and calculator to help firms assess eligibility.
HUBZone is especially strategic because it is tied to both geography and workforce. A company may be a strong candidate even if it has never considered itself “certification material” before. If your principal office is in a qualified area and your employee base lines up, HUBZone can become one of the most valuable certifications in your toolkit. SBA notes that the government has a goal for awarding prime and subcontract dollars to HUBZone firms, which gives agencies a strong incentive to identify and use qualified companies.
Who is it best for? Companies with a real local footprint in qualified areas, especially construction, facilities, logistics, maintenance, staffing, and service-based firms where office location and employee geography may create a natural fit. The biggest mistake here is assuming you do not qualify without checking the map and workforce math carefully.
WOSB
The Women-Owned Small Business Federal Contract Program is for businesses that are at least 51% owned and controlled by women. There is also the EDWOSB track for economically disadvantaged women-owned small businesses. SBA oversees the certification framework, and certified firms can pursue contracts set aside for WOSBs and EDWOSBs where applicable. SBA also allows participation through approved third-party certifiers in addition to SBA’s own certification pathway.
For many owners, WOSB is one of the more approachable certifications because the ownership and control concept is easier to understand than 8(a)’s disadvantage analysis or HUBZone’s location rules. But it still requires careful documentation. Buyers are not just looking for a woman’s name on the paperwork. They are looking for actual ownership and actual control of the business.
Who is it best for? Businesses that already have genuine woman ownership and leadership and want that status to become a practical federal advantage. If you qualify, this is not something to postpone. It can directly affect how buyers filter vendor pools and how primes evaluate teaming options.
The Service-Disabled Veteran-Owned Small Business program is for small businesses that are at least 51% owned and controlled by one or more service-disabled veterans recognized by the VA. SBA states that the business must be small under the size standard for a NAICS code in its SAM profile, and the veteran owner must meet the required ownership and control standards. SBA also notes that certified SDVOSBs can compete for government-wide sole-source and set-aside awards, while certified VOSBs are eligible for VA-specific opportunities.
This certification matters because it is not only a status marker. It is something contracting officials document and verify in SAM when making award decisions. In other words, your certification has to be real, current, and properly reflected in the systems buyers use.
Who is it best for? Veteran-owned firms that are already operating with the right ownership and control structure and want access to a narrower competitive field. If you qualify as SDVOSB, waiting to get certified usually means leaving opportunity on the table.
Which certifications use SBA-managed certification portals?
This part is important because many business owners still assume all certification happens somewhere different.
SBA’s current account and portal guidance states that businesses go to MySBA Certifications to apply for 8(a), HUBZone, VOSB/SDVOSB, and WOSB/EDWOSB certifications. SAM registration is still required for federal contracting, but the certification workflow itself is managed through SBA’s certification platform. SBA’s portal guidance and MySBA Certifications site make that clear.
That means if you are pursuing any of the four programs covered in this article, you should expect the process to run through SBA-managed certification systems rather than treating SAM alone as your certification tool. SAM is essential, but it is not the whole process.
What buyers actually look for when filtering qualified small businesses
This is where certification becomes tactical.
Government buyers and prime contractors use official systems to identify qualified vendors. SBA states that agencies use Small Business Search, formerly known as DSBS, to find small business contractors for upcoming work. SBA also advises firms to keep their profile complete, including socioeconomic representations and certifications, capabilities narrative, keywords, NAICS codes, and performance history.
So what are the real signals buyers look for?
They look for an active SAM registration. They look for the right NAICS codes tied to your actual work. They look for your socioeconomic status and certifications to be correctly reflected. They look for a clear capability narrative that explains what you do. They look for relevant keywords, location information, and signs that your business aligns with the contract requirement. And for some programs, they document the certification status in SAM as part of their acquisition file.
That means certification alone is not enough.
A business can be certified and still hard to find if its SAM and Small Business Search profile are weak, vague, or incomplete. On the other hand, a properly certified firm with the right NAICS codes, a strong capability statement, and a polished profile becomes much easier for buyers to justify including in market research and set-aside planning.
How to choose the right certification
A simple way to think about it is this:
Choose 8(a) if your business clearly fits the social and economic disadvantage criteria and you want a structured federal growth path.
Choose HUBZone if your office location and employee residency profile line up with the geography-based rules.
Choose WOSB if your company is genuinely woman-owned and woman-controlled and you want that status to translate into federal opportunity.
Choose SDVOSB if your ownership structure qualifies and you want access to a more targeted competitive lane.
In some cases, a business may qualify for more than one program. That can be extremely valuable because it gives buyers more ways to include your company in acquisition strategy. But the key is to pursue the certifications that are real fits for your ownership, operations, and long-term contracting goals, not just the ones that sound impressive.
Do not let the paperwork scare you off
A lot of small business owners talk themselves out of certification before they ever start.
They assume it will be too technical, too bureaucratic, or too time-consuming. That reaction is understandable. But it is also expensive. Because while you are hesitating, certified competitors are showing up in buyer searches, getting considered for set-asides, and building relationships around opportunities that may never become truly open competitions.
The better way to look at certification is this: it is not just compliance. It is positioning.
It tells the market where you fit. It changes your visibility. It can narrow your competition. And it gives government buyers a legitimate reason to look at your business in a more targeted way. For a small business that wants to compete intelligently instead of broadly, that is a real advantage.
Your next step
If you think your business may qualify for 8(a), HUBZone, WOSB, or SDVOSB status, now is the time to find out.
We specialize in assisting small business owners in achieving socio-economic certification status. We help expedite certification so you can start competing for set-aside contracts as soon as possible.
Call today at 844-628-8914 or book a callat your convenience at for a complimentary eligibility review.
The sooner you understand which lane your business belongs in, the sooner you can stop chasing every opportunity and start pursuing the ones where you have a real competitive edge.
I had the pleasure of working with FedBiz on my SBA Disabled Veteran Owned Company Certification. Ashley was simply amazing, using her knowledge and professional approach to get the job done. She checked on me constantly providing weekly updates and worked all issues that came up during the process. I even received a call from her when the certification was approved. This is a great company that I give my strongest recommendation.
Response from the owner:Thank you for recognizing our FedBiz Access team's efforts on your behalf with this five star review and your positive feedback. We value your business and satisfaction.
Ice King LLC
1 week ago
Elizabeth Whitaker made our SAM renewal process quick and easy! We enjoyed working with her and the entire FedBiz Team. They have been great folks to work with and took sooooo much drama out of the process. Quick to respond to all our questions and we truly feel they want our business to succeed. Highly recommend !!!
John Foster
1 week ago
Mya was great with communications throughout the project. She has outstanding graphics and document creation ability.
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Heridel Guadarrama
2 weeks ago
thanks Cassie for everything !!
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Jim Dragon
3 weeks ago
While working with FedBiz Access to update our cage code was an extremely easy worry-free process. Elizabeth was great to work with.
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Jon Urban
4 weeks ago
2025/2026 UPDATE: Cassie and her team at FedBizAccess continue to provide us with professional and reliable support for SAM registration and other government contracting needs.
2024 UPDATE: We continue to rely on FedBizAccess to help us stay on top of our SAM registration. Thanks again for making this an easy process for us, Cassie!
Original Review: We hired FedBizAccess several years ago to help us manage our federal contractor profile through the SAM database. Throughout the years they have been quick to respond to our requests. The past few years more of our focus has been outside the federal contracting arena and we hadn’t required their help. This year, though, we hit a snag renewing our SAM profile since we had a slight change in our company name. We reached out to FBA for help, and Cassie Elbanay responded immediately. She has been critical in helping us navigate the process. She is very knowledgeable, personable, and an overall professional. We are confident work will be done correctly and successfully when Cassie and her team are on the case. It has been a pleasure working with her, and I look forward to continuing our firm’s partnership with her and her team at FBA.
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Alfonso Betts
1 month ago
Cassie Elbanay at FedBizAccess was extremely helpful in resolving my issue in SAM. Her knowledge and expertise with the SAM system made the process smooth and efficient—it was handled within minutes. It’s truly a pleasure working with such a knowledgeable and responsive team at FedBizAccess. I greatly appreciate the support and professionalism.
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Milissa Fowler
1 month ago
Cassie Elbanay was extremely valuable and I could not ask for an easier process. The amount of time and frustration she saved me was priceless. Amazing!
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Joyce Kamau
1 month ago
Working with Cassie at FedBiz on our SAM registration renewal was a great experience. She was patient, thorough, and proactive in addressing potential issues before submission. Cassie expertise helped us avoid delays and ensured our registration was completed efficiently. Cassie is not only highly competent but also wonderful to work with throughout the process.
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Brennan Champion
1 month ago
Cassie Elbanay and the FedBiz Access team were exceptional throughout our SAM registration process. Cassie went above and beyond at every step, providing clear guidance that made what can be a complex process feel straightforward. We would absolutely recommend Cassie and FedBiz Access to anyone navigating SAM registrations.
Response from the owner:Our pleasure to be of service year after year. We appreciate your feedback and recognition for the FedBiz Access team and consultant and look forward to continue providing exceptional service and clear guidance.
Thomas Esposito
1 month ago
I had the pleasure of working with Mya, she brought my vision to life and we could not be happier with her work.
Response from the owner:Always a pleasure to be able to bring your vision to life. Thank you for the opportunity to provide marketing and design support for your government contracting needs. Thank you for this five star review for the FedBiz Access team specialist as well.
Tamarah
2 months ago
I had a positive experience working with FedBiz and appreciated the guidance and communication provided during the process. Sidney was responsive and supportive, and I’m grateful for the assistance and encouragement along the way.
Response from the owner:Our pleasure to continue being of service as needed. Thank you for the opportunity to assist with your government contacting goals.
Cami Allen
2 months ago
Ashley was super helpful, professional and timely. The support we receive from FebBiz Access is so helpful in helping us keep current and updated in a sometimes difficult to navigate government world.
Chris Merrill
3 months ago
Cassie and Fedbiz were incredibly helpful, knowledgeable, and responsive throughout the entire process from our initial inquiry through the submission. They made the renewal process easy and fast for us to get through.
Response from the owner:Our pleasure to keep up the good work:) thank you for the opportunity to assist; we appreciate your business and your positive feedback via this five star google review for our FedBiz team specialist.
Jeff Lindsey
3 months ago
I've been working with FedBiz Access for years now. Cassie does a wonderful job of making the process easy and quick. She is the best! Thanks, Cassie!!
Response from the owner:Thank you for your business and this five star google review for the FedBiz Access team and specialist. Our pleasure to be of consistent and valuable service to your organization.
Tommy Bohler
3 months ago
Cassie was very helpful throughout the whole renewal process with our municipality and also followed up with assistance on a change in our bank accounts. She was super responsive and took care of our problem almost immediately.
Response from the owner:Our pleasure to provide efficient and valuable guidance as needed. Looking forward to maintaing this level of service at your direction. Thank you for your five star feedback for our team.
John Anderson
3 months ago
Mya did a great job. We completed the capabilities statement in two attempts. On the second attempt, I provided her with some of our pictures, and she embedded them in our statement.
Response from the owner:Our pleasure to assist and create a compelling and appealing visual representation of your govcon capabilities. Thank you for the opportunity to be of service.
Rifles Only
3 months ago
Cassie made renewing our SAMS registration quick and efficient, and maintained great communication with us.
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arnoldo renteria
3 months ago
This team is highly professional and truly knows how to get things done. I am very pleased to have achieved my objective thanks to their support.
Response from the owner:Thank you for your business and this five star google review for the FedBiz Access team; looking forward to continuing working with your objectives and goals for government contracting success.
Harold Quinones
3 months ago
Very easy to work with, knowledgeable, and absolutely handled on your behalf. Recommended.
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Jack Warnock
4 months ago
Mya delivered a flawless Capabilities Statement for my SAM.gov site (and others). She absorbed all of my available information, distilled it down to its clearest and most relevant messages, and wrote a solid and attractive document about which I am proud to share with others in my marketing and selling efforts.
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George Boza
4 months ago
Mrs. Elbanay continues to be consistently efficient and proficient concerning all all SAM matters. We have worked with her for several years and always go back to her with any SAM or government agency matters. She is pleasant person who listens and resolves any situation and/or subject brought to her attention. Summarizing, she is second to none and we look great forward to working her again.
Once again we have the opportunity to work with Cassie Elbany and as expected she surpassed our expectation with her efficient and professional approach and completion of our new registration. It becuase of Cassie above average support that we work with FEDBIZACCESS and will continue to do so.
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Julia Perez
4 months ago
SAM Register (Fedbizz Access) has been a great help every step of the way, Thank you Cassie E. for updating me and checking up on the process every step of the way. You have been a great help.
Response from the owner:Our pleasure to assist. Thank you for this five star review for our FedBiz Access dedicated consultant and thank you for your business.
cathy deLeon
4 months ago
Ashley was very helpful as always! Easy to register with FedBiz. Ashley took care of our address cheange fast and efficiently. Thank you!
Response from the owner:Thank you; We appreciate your repeat business and opportunity for FedBiz Access professionals to assist with your government contracting needs.
Meghan Ruth
4 months ago
Cassie has been amazing!!
She is so helpful and such a breeze to work with. I always look forward to talking with her.
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Jessica Sumner
4 months ago
Cassie assisted in making our SAM renewal fast and EASY!!
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Joe Rementer
4 months ago
Cassie was patient and professional in updating my FedBiz account information.
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Warren Gatson
4 months ago
Fedbiz has been the needle in the Haystack! Frank Krebs became Executive Service Contractor's mentor with the information and resources , his professional and friendly approach ESC were awarded a contract with the City of Chapel Hill! Its was a Darn Good Investment!!!
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Shedrick Amin
4 months ago
I recently had the pleasure of working with Fed Bizz Access to renew my SAM.gov registration, and I cannot speak highly enough of the exceptional service I received. From the outset, the process was streamlined, efficient, and handled with the utmost professionalism.
Cassie Elbanay, in particular, was instrumental in guiding me through the renewal process. Her expertise, responsiveness, and attention to detail were evident at every step. She not only addressed my concerns promptly but also crafted a tailored solution that ensured my account was renewed accurately and on time.
What stood out most was Cassie’s proactive approach she anticipated potential issues before they arose and provided clear, actionable guidance that made the entire experience stress-free. Her commitment to client success and her deep understanding of federal registration requirements truly set her apart.
I highly recommend Fed Bizz Access, and especially Cassie Elbanay, to any organization or individual seeking reliable, knowledgeable support with SAM.gov registration or renewal. Their service is a model of excellence in government contracting support.
Response from the owner:We love "Their Service is a model of excellence in government contracting support". Thank you very much for your valued recommendation for the FedBiz Access Team and specialist. We also appreciate your time and effort in leaving us this detailed five star Google review outlining your experience every step of the way, and recognizing the dedication and expertise provided. Our ultimate goal is our client's satisfaction. Thank you.
Jay Reyes
5 months ago
⭐️⭐️⭐️⭐️⭐️ Outstanding Service & World-Class Expertise
Working with Mya Plant at FedBiz has been nothing short of exceptional. From start to finish, Mya demonstrated professionalism, attention to detail, and a true passion for helping small businesses shine.
She crafted a powerful and polished capability statement for my company, Nonstop Delivery & Logistics, capturing our mission, strengths, and federal value proposition perfectly. She didn’t just design a document — she built a brand asset that commands attention and credibility in the government contracting space.
In addition, the company video she produced was absolutely outstanding. It tells our story with clarity, emotion, and professionalism, truly reflecting who we are as a veteran-owned medical logistics provider. The quality, creativity, and messaging exceeded my expectations.
Mya didn’t just deliver — she partnered with us. She listened, guided, and ensured every detail was perfect. Her expertise in federal contracting marketing is unmatched, and I highly recommend her to any business looking to elevate their image and position themselves for government success.
Thank you, Mya — your work plays a crucial role in our continued growth and mission.
Response from the owner:Thank you for the opportunity to be of service; most importantly thank you for your time and effort in posting this five star google review for the FedBiz Access team designer; We are very appreciative of the recognition of the efforts as they are detailed in your review. We aim for attention to detail, exceptional customer service, and an overall client experience mirrored in excellence; we are very happy that your interaction with us reflected exactly that. Thank you for your recommendation as well.
Terrell Scott
5 months ago
Cassie did a very amazing job with would recommend her services
Response from the owner:Looking forward to providing continued service support and success with your government contracting needs. Thank you for this five star google review for the FedBiz Access team and specialist.
Leon Carr
5 months ago
Cassie Elbanay is a consistent and diligent professional when it comes to my business renewal for SAMS!
Response from the owner:Always here to assist you as needed; thank you for your continued support and business with the FedBiz Access team and consultants.
Apar Fones
5 months ago
Ashley Futural was a lot of help finishing the process to get registered. She was very knowledgeable and answered any questions I had.
Response from the owner:Thank you for your loyalty to the FedBiz Access team. Our pleasure to be of service year after year. We appreciate your business and five star feedback for our FedBiz Access team consultant.
John Diaz
5 months ago
Ashley is very knowledgeable and works very efficiently in the renewal of our SAM registration. Highly recommend her and her organization, FEDBIZACCESS.
Response from the owner:Thank you for your recommendation and five star google review for the FedBiz Access team and specialist. Our pleasure to assist! Thank you for your business and your feedback.
LaToya Greene
5 months ago
Ashley Futral is very helpful and knowledgeable. She replies to my emails promptly when I have any questions throughout the year. I appreciate her professionalism and customer service.
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Donovan Wright
5 months ago
Very professional and effective service oriented organization and Team guaranteeing the best outcome.
Response from the owner:Congratulatons on your recently awarded certification! Thank you for your service and the opportunity to assist with your government contracting goals!
Debbie Goodin
5 months ago
Ashley Futral is our go-to person for all our Fed Biz needs and questions. We trust her knowledge 100%!
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Heather Kristoffersen
5 months ago
Ashley is amazing. She is always willing to help me walk through the whole process and answer any questions I have along the way!
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Anthony Padro
5 months ago
Let me tell you — government paperwork is no joke. I went into this SDVOSB certification process fully expecting to lose at least 3 brain cells and my will to live somewhere between page 47 and form 18B. Then came Ashley. Like an angel with a headset, she swooped in and somehow made sense of it all. I swear, this woman could turn a mountain of government forms into a walk in the park.
She’s fast, sharp, and somehow manages to make federal forms almost fun (that’s saying something). Ashley deserves a medal — or at least an unlimited coffee subscription. Thanks to her, my Service-Disabled Veteran-Owned Small Business certification is squared away, and my sanity remains (mostly) intact.
If you’re a veteran business owner trying to navigate this maze, do yourself a favor — call Ashley. She’s a lifesaver with a sense of humor and the patience of a saint.
Response from the owner:its one thing to be enjoying our work; but you've also made reading our reviews extra fun! Thank you for your business but most importantly, thank you for taking the time, energy, and humorous creativity to describe your five star experience with our rockstar FedBiz Access team specialist. Very much appreciated!
Clinton Nguyen
5 months ago
I just wanted to take a moment to express how grateful I am for Cecelia's incredible support throughout the WOSB certification process. Cecelia, at FedBiz, has been absolutely wonderful to work with. Her professionalism, efficiency, and kindness have made a significant difference. She's been instrumental in guiding us through each step, ensuring that we understand and meet all requirements. Cecelia's dedication and hard work have truly made the process smoother and more manageable for us. I can't thank her enough for all the help she has provided.
Response from the owner:Congratulations on your recently awarded WBE/WOSB Government Certification. Thank you for allowing us the opportunity to assist in that process and thank you for your positive and detailed feedback on our team member. We very much appreciate your business and this five star Google review for our FedBiz Access team.
Bruce W. Reyle Appraisal Company
5 months ago
Cassie did an amazing job working with us to get everything completed.
Response from the owner:Our pleasure to assist; thank you for this five star google review for the FedBiz Access team specialist.
Alberto Cervantes
5 months ago
The team at FedBiz makes this one less thing to worry about for us which is invaluable, thanks Cassie!!!
Response from the owner:Keeping up the good work:) Thank you, we will continue to be here as you need us; your one stop resource for government contracting consulting - from registration to award!
Elias Caro
5 months ago
I have been working over 7 years with FedBiz and specially with Cassie, who is outstanding, and I haven’t had to worry about my compliance. She helping to change the name of the company which was not easy. I will continue to to use FedBiz and Cassie for all my needs.
Response from the owner:Thankful for your loyalty to the FedBiz Access team as we appreciate your business and kind words with this five star Google review for us.
P.J. Hughes
5 months ago
Cassie Elbanay is a wonderful professional to deal with. She is very proactive in her approach, has an incredible attitude, and communicates very well. I highly recommend her. A GREAT Value. I just recently tasked her with 2 issues and she handled them with incredible precision and in a very timely manner. Her communication skills are top shelf and very timely.
Response from the owner:Thank you for your feedback and recommendation. Our pleasure to assist as needed.
Tara Ash
5 months ago
Mya was my point of contact and she was great. She was extremely patient with me and willing to work around my crazy schedule. I am very proud of the capability statement she produced, it looks amazing.
Response from the owner:Thank you for your business and working with us towards the production of the "amazing" work product by the FedBiz Access team specialist. Appreciate your five star feedback.
Նաիրա Մնացականյան
5 months ago
I’ve had the pleasure of working with Cassie for the past two renewals. Cassie’s kindness, patience, and communication truly stand out. She makes the renewal process effortless and pleasant every time.
Response from the owner:Its our pleasure to be of assistance with your government contracting goals and registrations. Thank you for the shoutout for the FedBIz Access team specialist.
https://i0.wp.com/fedbizaccess.com/wp-content/uploads/2026/03/federal-certifications-explained.jpg?fit=1344%2C896&ssl=18961344fedbizadminhttps://fedbizaccess.com/wp-content/uploads/2023/04/fedbizaccess-website-logo.pngfedbizadmin2026-03-19 18:33:562026-03-19 18:33:59Small Business Set-Asides Explained: 8(a), HUBZone, WOSB, SDVOSB—and How to Choose
