Artificial Intelligence (“AI”) will be impacting the way you can reach clients in the future. Generative AI such as ChatGPT refers to technology that can produce outputs such as text, images, or animations based on user inputs.

Generative AI is already influencing sales professionals in tasks like prospecting for leads, automating tasks, and engaging with customers. The pace of technological advancement in generative AI is continuing to accelerate in the marketplace.

This technology is enabling companies to innovate faster by speeding up content production, strategic workflows, audience identification, and data queries. The real question now is not whether a company should be using generative AI, but how they should be using it.

Schedule Consultation with a FedBiz Specialist

ChatGPT, an AI chatbot developed by OpenAI, is an example of generative AI technology. ChatGPT can generate human-like chat responses based on user inputs. Its latest version, ChatGPT-4, has shown significant improvements in solving complex problems compared to its predecessor. However, critics of generative AI express concerns about the technology’s limitations and potential risks.

The use of generative AI in sales is viewed as a new frontier for building customer trust. Many companies are incorporating generative AI technologies into their products and services, as well as their business development processes.

Examples include generative AI-powered search results, integrations of ChatGPT into customer relationship management (“CRM”) platforms, and automated summaries of sales calls.

Sales leaders face the challenge of balancing the need to reduce administrative burdens and automate tasks with the goal of establishing genuine relationships with customers. Many customers still prefer human communication over automated interactions with chatbots.

Despite challenges, generative AI is seen as a competitive edge for sales teams. It allows sales professionals to focus on problem-solving and building relationships with customers. Generative AI can also suggest alternatives for email copy or provide coaching to improve sales content.

Generative AI is already transforming the government contracting industry and is expected to continue reshaping it in the future. Ultimately, generative AI can empower sales professionals by enhancing their capabilities and freeing them to focus on meaningful interactions with customers to help solve their problems.

FedBiz Access (“FedBiz”) has an experienced team that works with small businesses and takes the time to get to know their business and ask questions to ensure they have a solid contracting plan. FedBiz is a leading government contracting business development and marketing firm that provides engagement strategy coaching, as well as SAM & DSBS registration, set-aside certification registrations, GSA Schedules, and targeted market research.

FedBiz has over 22 years of experience working with thousands of companies worldwide to help them win over $35.7 billion in awards. From registration to award, FedBiz helps businesses succeed in the government marketplace.

Your Government Registration Level (“GRL”) is your roadmap from registration to award.

Schedule Complimentary Consultation with a FedBiz Specialist